Christmas Magic at Watertown

Watertown Brand Outlet Centre, an outdoor shopping destination with over 100 retailers, sought a visually striking and immersive Christmas installation. The goal was to attract visitors and create an engaging festive experience while seamlessly integrating the decorations into the centre’s open-air design. Our cohesive approach considered Watertown’s architectural finishes and visual vantage points, delivering decorations throughout the entire mall space.

To meet Watertown’s needs, we designed a three-year hire, installation, and removal package. This included all necessary equipment and safety documentation. The decorations were carefully curated to provide a mix of large-scale visual impact and elegant festive touches throughout the centre.

Key Features

• Giant Walk-Through Bauble: Located at the main entrance, this striking centrepiece welcomed visitors and served as a promotional opportunity for the centre’s seasonal campaign. Featuring rich red seating, it provided a stunning first impression and an interactive photo opportunity.
• Christmas Tree Floor Pods: Strategically placed throughout the centre, these displays anchored the overhead decorations and created visual continuity at floor level while also maintaining sightlines. Each pod featured a heavily dressed 2.4m Christmas tree in mixed golds, set on a reflective gold plinth. These were complemented by 3D light motifs including baubles that echoed the design of the entry bauble.
• Cross-Mall Garlands: Traditional, luxe log garlands adorned with warm white lighting and 2D light motif scrolls formed a continuous overhead festive experience, guiding shoppers through the space.
• Vertical Scroll Motifs: Complementing the garland scrolls, larger 2D light scroll motifs were displayed vertically across the façade of the main entry, creating a cohesive and elegant aesthetic.

The Christmas installation transformed Watertown Brand Outlet Centre, enhancing the shopping experience, with a visually engaging display that complemented Watertown’s retail environment and branding.

Mohsin Khan, Watertown’s Marketing Manager, shared his experience:

“We had a fantastic experience working with Dec the Mall for our Christmas decorations. They delivered a high-quality result within budget, adapting seamlessly to our unique landscape while ensuring the design was both impactful and festive. The team was incredibly accommodating, responsive to our needs, and followed all protocols and safety procedures with great attention to detail.”

Watertown Brand Outlet Centre’s Christmas installation successfully elevated the shopping experience, creating a dynamic and festive atmosphere. By combining interactive elements, grand-scale displays, and elegant motifs, we created a memorable holiday destination that aligned with the centre’s vision and customer expectations.